HAPPY HOODIE TODAY

THE IDEA

After a year of developing and testing their idea in the grooming salon, Happy Hoodie was born. Its soft, super-stretchy fabric gently covers the ears while providing comforting compression to help reduce the intensity of surrounding noise. What started as a solution for professional groomers quickly proved useful far beyond the grooming table.

Tan dog wearing a black Happy Hoodie calming band over its ears while outdoors, demonstrating comfortable ear coverage beyond professional grooming.

OUR STORY

Happy Hoodie was developed by professional groomers Tracy Miller and Toni Vernetti, who have over 27 years combined experience in the pet grooming industry.

Dog reacting to a high-velocity grooming dryer before Happy Hoodie is applied, illustrating how loud force-drying noise can cause stress and anxiety during grooming.

Two women representing Happy Hoodie at a pet industry trade show, standing in front of the original Happy Hoodie booth displaying pet calming bands and grooming products.

THE PROBLEM

As lifelong animal lovers and groomers, they saw firsthand how stressful the loud noise of force drying could be for pets. Many pets would become anxious, bounce around trying to avoid the dryer, or even go into panic mode. They wanted a simple solution to help reduce the noise and make grooming a kinder, safer, and less stressful experience.

Happy Hoodie representatives demonstrating and promoting the original pet calming band at a professional pet industry trade show.

Since 2008, Happy Hoodie has grown from a groomer- created solution into a product used by professional groomers and pet parents around the world.

Today, Happy Hoodie helps pets stay calmer and more comfortable during grooming, thunderstorms, fireworks, travel, vacuuming, and other stressful or noisy situations.

Helping pets feel a little more comfortable when the world gets loud.